Nowadays, social media emoticons are being used by many, to express emotions as well a communicate in general. The campaign idea was designed to tap in to this new buzz and engage our target audience, by using popular Emoji icons to capture the positive end result of partnering with SunCulture for drip irrigation and solar power needs. This will capture SunCulture as a brand that embraces technology and modern methods to help farmers increase their crop yields and also sets them apart from their competitors.